When teaching a class at a barber school or cosmetology school I like to start by asking an important question: What business are you planning on going into after you graduate? I first get a few laughs as if it is a silly question followed by a bunch of different answers:
– I am going into the barber business
– I am going in to the cosmetology business
– I am going to the skin care business
– I am going in to the manicure and pedicure business
These are all good answers showing the students have a plan. What I never here is the most important thing that no student can afford to overlook. No matter what area of barbering/cosmetology you plan to practice, you are in the CUSTOMER SERVICE business first. Without good people skills it does not matter how good you are at your chosen area of expertise. Customers do business with people that make them feel welcome and special. Customers also do business with people that show passion, caring, and excitement for what they do.
The reason customer service skills are so important is that these are the things your customers will notice and be exposed to before the service you are providing them is completed. In other words their opinion is formed before you even show them the finish product.